Z Gallerie

I led the Z Gallerie creative team to successfully concept, redesign and optimize the ecommerce experience, which in turn streamlined our process. Upon replatforming and reformatting our marketing pages into a responsive grid, we improved page load and increased conversion. The redesign involved creative direction, marketing strategy, style guide creation, and new photography guidelines. We spent several months wireframing and prototyping each page including the transactional flow, with a focus on the information architecture and best UX practices. I was helped develop the oversee the strategy, design and project management of marketing campaigns including Z Pet, Z Babie, Citizens Pay and a Design Services program.

Within a year of relaunching, we saw significant conversion and revenue growth, and acquired new customers. 2020 and 2021 saw a lift in sales of 23% and 21% respectively, surpassing forecasts. We saw site sessions increase by 29% and AOV lifted by 5%.