I’m equally comfortable shaping content strategy and getting into the detailed craft that makes it land, writing and structuring copy, briefing visuals, and publishing across CMS platforms so every channel stays consistent and on-brand. I’m driven by finding new ways to tell a story and solve a content problem in a fast-moving digital space, whether that’s a product page, a social calendar, or a documentary.
My background spans content production and editing, brand voice and messaging, CMS publishing (ContentStack, WordPress, Webflow, Shopify), UX and design systems, and hands-on video production, most recently directing and producing an independent feature documentary from concept through to final cut. I bring sharp editorial instincts backed by a strong design and technical foundation.
I put accessibility and inclusion at the core of everything I produce, building content and experiences that are structured, audience-first and genuinely usable for everyone.
I’m ready to take on any digital content project, from campaign copy to full-scale content strategy. Get in touch at sarah.keene@gmail.com