Xbox Xbox 360 was competing for market share against the latest Playstation console and asked me to create a national campaign that would lift sales. During reseach, I found that Xbox 360 had the most games for next gen users, so the idea that you could go more places was born. Tagline: More games. More destinations. A mirco-site was created for gaming ‘travelers’, within the integrated campaign. This campaign was launched online and outdoor in Australia nationally, and saw a lift of 8% market share within the first month.
Z Gallerie I led the Z Gallerie creative team to successfully concept, redesign and optimize the ecommerce experience, which in turn streamlined our process. Upon replatforming and reformatting our marketing pages into a responsive grid, we improved page load and increased conversion. The redesign involved creative direction, marketing strategy, style guide creation, and new photography guidelines. We spent several months wireframing and prototyping each page including the transactional flow, with a focus on the information architecture and best UX practices. I was helped develop the oversee the strategy, design and project management of marketing campaigns including Z Pet, Z Babie, Citizens Pay and a Design Services program. Within a year of relaunching, we saw significant conversion and revenue growth, and acquired new customers. 2020 and 2021 saw a lift in sales of 23% and 21% respectively, surpassing forecasts. We saw site sessions increase by 29% and AOV lifted by 5%.
Griddy UI/UX design for a retail power platform that allows users to manage their energy account and monitor consumption.
Bravos Fitness Bravos Fitness is a training app and fitness platform, allowing subscribers to interact with a real trainer. Users can track their workouts using their camera-facing phone. This app uses your phone’s front-facing camera to count your reps and track your technique. Once you have logged your video workouts, you are able to share with your trainer to review or with your community. This project involved a complete UI redesign to make the app easier to interact with, using recognisable design patterns and recognisable icons.