Bon Charge

Bon Charge, an Australian ecommerce wellness technology brand, needed to close the gap between traffic and sales across a complex, multi-category product range.

As UX Lead, I drove a full-funnel UX audit spanning homepage, collection, product, cart and checkout, surfacing 40+ usability issues including confusing navigation, incorrect localisation, and checkout friction driving abandonment. I triaged findings into phased initiatives, including navigation and footer redesigns, a new design system, and a multi-variant product configurator, validating each change through structured single-variable A/B testing before scaling. Working closely with the wider team to sequence delivery by impact and risk, I helped drive site conversion from 1.51% to 2.75%, almost doubling performance within a matter of months.