NordicTrack

NordicTrack, a global leader in smart fitness equipment offers immersive, connected workouts on their subscription-based iFIT app platform. In response to a highly competitive market, the brand needed to evolve quickly and better serve its core target audiences.

As the Lead UX/UI Designer, I was responsible for research, journey mapping, wireframing, prototyping, and iterative testing to deliver innovative data-driven, 

user-centered solutions. I helped implement a new design system and helped optimize the overall user experience to improve engagement and conversion metrics for NordicTrack.com and the integrated iFIT workout app. I played a key role in the replatform and redesign of the ecommerce site, collaborating closely with product and engineering teams to deliver a relaunch that saw exceeded sales forecasts and created positive sales growth in 2024 and 2025.