Torrid

Women's fashion retailer

Torrid is a size-inclusive women’s fashion retailer based in California. This role included web design and art direction of website updates, email marketing, lookbooks and promotional campaigns.

I initiated an overhaul of the website to optimize the mobile user experience. This included image standard, type standards and accessibility improvements which reduced friction and ultimately increased conversion. During this period, the e-commerce business saw a significant lift (almost double) in sales and conversion.