Xbox Xbox 360 was competing for market share against the latest Playstation console and asked me to create a national campaign that would lift sales. During reseach, I found that Xbox 360 had the most games for next gen users, so the idea that you could go more places was born. Tagline: More games. More destinations. A mirco-site was created for gaming ‘travelers’, within the integrated campaign. This campaign was launched online and outdoor in Australia nationally, and saw a lift of 8% market share within the first month.
Griddy UI/UX design for a retail power platform that allows users to manage their energy account and monitor consumption.
Bravos Fitness Bravos Fitness is a training app and fitness platform, allowing subscribers to interact with a real trainer. This app uses your phone’s front-facing camera to count your reps and track your technique. Once workouts are logged, you are able to share with your trainer. This project involved a complete UI redesign to make the app easier to interact with, using recognisable design patterns and recognisable icons.
Bravos Fitness Bravos Fitness is a training app and fitness platform, allowing subscribers to interact with a real trainer. Users can track their workouts using their camera-facing phone. This app uses your phone’s front-facing camera to count your reps and track your technique. Once you have logged your video workouts, you are able to share with your trainer to review or with your community. This project involved a complete UI redesign to make the app easier to interact with, using recognisable design patterns and recognisable icons.