Xbox Xbox 360 was competing for market share against the latest Playstation console and asked me to create a national campaign that would lift sales. During reseach, I found that Xbox 360 had the most games for next gen users, so the idea that you could go more places was born. Tagline: More games. More destinations. A mirco-site was created for gaming ‘travelers’, within the integrated campaign. This campaign was launched online and outdoor in Australia nationally, and saw a lift of 8% market share within the first month.
Vigin Mobile Movember is an annual event involving the growing of moustaches during the month of November to raise awareness of men’s health issues, such as prostate cancer, testicular cancer, and men’s suicide. Virgin Mobile tasked our agency with creating point-of-sale and online campaign to promote their fundraiser.